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The SEO Tools Every Business Should Use

SEO Tools Every Business Should Use

Wishing to get SEO optimized and focused? It is a tough task to stay up-to-date with the SEO industry. These SEO tools are best to serve the purpose as they are not very exhaustive and enough to get you in the right direction, thereby boosting your website ranking.

Google Analytics

Many small and big businesses have Google analytics installed. In the beginning, setting up the goals, i.e. sales and leads in the admin area is important. This SEO agency can later use the channel report in the acquisition reporting section. This provides a good overview of your different marketing channels and makes clear where the traffic is coming from. 

Yoast SEO

Out of several SEO plug-ins in the market, Yoast SEO is a highly proficient one. It improves on-page SEO to a great extent. With Yoast SEO agency, editing meta descriptions and page tiles becomes much easier.

Ahrefs

Ahrefs does competitor analysis, performs site audits, rank tracking, and keyword research. It works best for link analysis. It is great for businesses that are diving into link business campaigns for the website. Moreover, they have an active private community on Facebook where you can take assistance from different marketers and get many tutorials.

SEMrush

SEMrush is a very popular SEO tool that has changed the website ranking drastically. It is a paid SEO tool and definitely requires heavy investment. However, the investment is worth every penny. SEMrush is an SEO multi-tool as it performs various functions, ranging from traffic, analyzing back-links to keyword research. You can also analyse which keywords are ranking better. You can know much more about SERP positions and traffic trends. 

Semrush understands a lot about the market and website. It provides access to the world’s largest database of 17 billion URLs, 310 million ads, and 20 billion keywords crawled every day. SEO agency uses Semrush to assess the data and provides instant recommendations on SEO, advertising, and content marketing that can assist you to enhance your online visibility.

Screaming Frog

It is an SEO spider that gets into the website to look for broken links. It also ensures that the redirects are working efficiently, find duplicate content and analyze metadata, etc. 

The free version of screaming frog is great to get started with. It is also enough for small businesses. However, for websites larger than 500 pages, you should definitely invest in the paid one. It helps to catch the issues before your SEO could get affected. 

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