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Best practices in SEO Responsive Design

Because we understand the importance of responsive design for web positioning, from DigixonicStudios, we want to provide you with the insights you need. So, your website will appear among the top search results with the best SEO practices. Also known as Mobile Friendly, it includes a collection of different techniques to adapt your website to various mobile devices. Nowadays, if your website does not meet this feature, your SEO efforts are negatively affected.

Best SEO Practices

Below, we discuss responsive web design and the characteristics it should have for your website to be positioned within the top search results.

“Design is a plan to arrange elements in such a way as best to accomplish a particular purpose.” – Charles Earnes

Importance of Responsive Design

Due to the latest updates to Google’s algorithms, Google bots take web design adaptation very seriously because it’s based on unique code. Today, many sites still follow the trend from a few years ago, which was to have a mobile version and a desktop version. However, search engines crawl sites giving importance to simple and clean sites structurally speaking. Also, duplicate content stands out to search engines. So, it takes spiders much longer to crawl multiple versions of a site. But if you have a single coding for desktops, laptops, tablets, and mobiles, it means the crawl will be much faster and your site will be ranked among the top search results.

Mobile Behavior

As we saw earlier, responsive web design greatly affects how Google spiders see you. But also, mobile behavior is a factor that Google takes into account today. User experience is a significant point. Moreover, with an adapted design, you will significantly improve the experience of those who visit your website, as they won’t have issues accessing from any device. All search engines focus much of their effort on measuring user experience.

Whether they connect from their computer or from their mobile. The bounce rate is a metric or factor that is considered very important in this regard. For instance, if a user tries to access your website from their mobile phone or tablet, and it doesn’t load well or takes too long, they will probably leave within 3 seconds, as visitors are impatient and want quality. So, if a website experiences this, it has a high bounce rate, a metric taken into account for website ranking.

Responsive Design and Search Engines

When ranking a website, many factors are taken into account. However, there are two important aspects related to responsive design:

  1. Google penalizes in its search results pages that generate errors in views from mobile devices.
  2. Google adds a mobile-friendly label in search results, giving more prominence to those websites with responsive design.

In this context, numerous studies point to an imminent dominance of mobile devices in the online universe. They demonstrate that over 80% of internet users already conduct their searches from their smartphones.

Tips to Achieve a Mobile-Friendly Website

By now, you’ve realized the importance of a website being mobile-friendly. However, you might be asking yourself, “How do I achieve this?”. Below, we show you some tips or alternatives. You can follow them to turn your website into a responsive design adapted to different mobile devices.

  1. Have a specific website for mobiles, in addition to your original desktop website.
  2. Have a responsive website. You can achieve this by incorporating CSS styles on your website or by using plugins like Bootstrap.


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