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PPC or Pay Per Click: What it is, advantages and examples

PPC o Pay Per Click: Qué es, ventajas y ejemplos

PPC o pay per click: qué es, ventajas y ejemplos

Marketing is essential if you want to make money with your website, or you can choose organic marketing on social media, or a Pay-Per-Click marketing campaign.

You might have heard of PPC or are looking to learn more about it.

This article will provide you with all the information you need to use Pay-Per-Click to promote your website or business.

We’ll explain everything you need to know about pay-per-click advertising and how it can work for your business. To better understand this, let’s first delve into what PPC is.


What is PPC o Pay Per Click?

PPC o pay per click: qué es, ventajas y ejemplos

PPC stands for Pay-Per-Click. This is an internet marketing model where advertising is paid for by clicking on the ad.

It’s a method by which website owners can buy visitors to their pages quickly rather than using organic marketing to attract them.

Is it an advertising platform?

PPC (Pay Per Click) is an advertising platform included in search engine advertising. This system allows businesses to bid for the placement of ads in sponsored links. The ads will appear when someone searches for the keyword related to their products or services.

If we bid on the keyword: Pay Per Click, when someone searches for PPC software, our link will be at the top of the search results. Links to pages that have organic optimization are listed below the sponsored links.

Pay Per Click allows you to rank above pages that have been organically optimized through months of planning and hard work.
PPC o pay per click: qué es, ventajas y ejemplos

Pay per Click and search engines

Search engines don’t charge for displaying your site at the top of search results. The search engine charges a small fee if the user clicks on the ad and visits your website. Thus, the fee is insignificant if the PPC campaign you’ve set up is accurate.

Because the revenue you generate with each click is much higher than what you pay for it, this is the reason you shouldn’t mind the fee. In simple terms, a campaign that costs a few dollars per click and generates hundreds of dollars in revenue is worth it.

More about Pay per click marketing campaigns

Though the concept of Pay-Per-Click (PPC) marketing campaigns might seem straightforward, it is actually quite intricate.

Simply searching for keywords and then bidding on them is easy. You must conduct thorough research to effectively execute a Adwords campaign successful.

This involves conducting extensive research to identify the right keywords for your business. Next, organize the keywords into a campaign to create ad groups and landing pages. These landing pages can help you convert potential customers.

How do search engines compensate you?

Search engines will reward you with lower cost-per-click charges if you create relevant and specific pay-per-click campaigns. Google will reduce the costs of your ads if users find your ads and landing pages helpful and satisfying. This will result in higher profits for your business.

If you plan on using AdWords for your brand, products, services, or self-promotion, it’s best to learn the basics right away.

You can also hire a Pay-Per-Click specialist to assist you. But no matter your situation, it’s better to be informed about PPC and how it operates. This way, you can ensure your money is being spent correctly.

What is pay-per-click marketing like?

Search Engine Marketing

Search engines provide advertising spaces that can be labeled as ads. Advertising companies can book these advertising spaces.

Advertising companies can reserve these spaces, but there’s a limited amount of space available.

An advertiser will pay more for a click if they want to prominently appear in the search results. Now, a user enters a keyword into the search field.

A results screen is presented that matches the searched keyword. This may include both organic search results and paid advertisements, like Google AdWords.

An important click

Thus, the user is presented with specific ads targeted to their audience group, known as ad impressions. Only a successful click is eligible for pay-per-click. This allows you to reach the user when they are most interested in your offer.

CPC doesn’t care if the customer ultimately makes a purchase. It’s sufficient to demonstrate that the customer reached the advertiser’s site through the ad.

Affiliate Marketing

The so-called publishers and affiliates offer advertising spaces on a website, blog, or portal. These advertising spaces can be reserved by merchants or advertisers in banners or text links.

When browsing, users access the publisher’s site and view the advertisements. A click might draw the user’s attention to the relevant ad. A final click results in the merchant paying a commission to the affiliate, for instance, through pay-per-click.

You can also utilize billing models based on success such as:

  • Cost per click: Often used to refer to pay per click.
  • Cost Per Order: Cost per order.
  • Cost per sale: Cost per sale.
  • Cost per lead: Cost per contact.
  • Cost per action: cost per action.
  • TKP (Thousand Contact Prices) / Cost Per Thousand: Cost per 1,000 ad impressions.

What is the Google Ads Concept?

Google Ads is the most widely used Pay-Per-Click advertising system worldwide. It operates across all industries. This platform allows organizations to create ads that appear on the most popular search engine, namely: Google, as well as other applications and properties.

PPC o pay per click: qué es, ventajas y ejemplos

These ads operate on a pay-per-click model, which means users bid on keywords and pay for each click on their advertisements. Businesses don’t have to pay anything unless they receive a visit to their website through the search engine.

Google’s algorithm looks up the user’s search term and then selects the most valuable ads from the list. Search keywords, ad quality, relevance between campaigns, bid sizes for the keyword, and relevance are factors that determine which ads appear at the top.

Google Ad Ranking

To be precise, the ad ranking is a metric calculated by multiplying two factors. These are the bid CPC, which is the maximum an advertiser will spend, and the quality score. The quality score is a value determined by the quality of landing pages, click-through rates, and the relevance of your ad.

Top advertisers that post their page on search engine pages have the chance to reach potential customers at a minimal cost tailored to their budget. It can also be viewed as a form of auction.

Google Ads and Pay-Per-Click

Google Ads can be used to run Pay-Per-Click marketing campaigns. Google is the most popular search engine and is highly ranked due to the high traffic it handles. This means you will get more clicks and impressions on your pages through using Google advertisements.

The match types and keywords you choose will determine how often your ad will appear on search engine pages. Though many factors influence the success of your Pay-Per-Click campaign, these are some of the most critical.

Keyword Relevance:

Look for keywords that relate to the products, services, or brands you want to advertise. Use related keyword lists, long-tail keywords, and tight keyword groups.

Ads should contain appropriate text, image, or video. For best results, you can utilize Google’s keyword search tool.

High-Quality Landing Pages:

Create landing pages with relevant content and persuasive text that meet the search needs and queries of users.

Google’s Quality Score is a rating Google gives to the quality of your ad based on the used keywords, Pay-Per-Click campaigns, and landing pages. A better quality score for your business can help you gain more clicks and publicity, and also reduce prices.


It’s crucial to create an appealing ad. Pay-Per-Click ad creator tools can also be used to craft amazing clickable ads in the display network.

Pay-Per-Click Keyword Research

Keyword research can be quite time-consuming for your PPC campaign. It’s an essential part of any campaign if you wish to get high returns on your marketing investment.

Your entire PPC campaign revolves around keywords. To ensure you have a successful campaign, you need to consistently expand and refine your keyword list. You’ll miss out a lot if you do your keyword research once and just start a campaign.

This will mean you’ll miss thousands of valuable, high-quality, relevant, and low-cost keywords that could benefit both your website and your marketing. It’s crucial to monitor your campaigns and analyze their effectiveness. You also need to constantly update your keyword lists and ads.

PPC o pay per click: qué es, ventajas y ejemplos

These are the key components of a successful keyword list for a PPC campaign:
  • Relevance: No company would want to pay for web traffic that merely browses their site for a few seconds before disappearing. This wouldn’t be a good investment for your business, as irrelevant traffic isn’t aligned with your operations.

It’s essential to seek out keywords that are targeted and will boost your click-through rates in PPC campaigns. This will assist you in increasing your profits and lowering your cost per click. This means the keywords you bid on should closely correlate with the products or services you offer.

  • Comprehensive: Keyword research shouldn’t only incorporate the most searched and popular terms within your niche. It should also encompass long-tail terms that people use to search.

These keywords are termed long-tail keywords. These keywords are rarer and more specific than others but can still be used to amplify the traffic generated from searches. They are also quite scarce, making them not as pricey.

  • PPC is Expansive: The iterative nature of PPC makes it highly adaptable. You should continuously refine your PPC campaigns and foster an environment that allows your keyword list to grow and evolve.

Check out the most popular keywords to identify high-volume keywords specific to the industry and can be incorporated into PPC campaigns.

How to Manage PPC Campaigns

PPC o pay per click: qué es, ventajas y ejemplos

Once you’ve set up your campaigns, it’s crucial to monitor them and ensure they remain effective. Regular activity in your account is the best indicator of success. To optimize campaigns, you must constantly analyze your account’s performance.

Add PPC keywords to your campaign strategy.

You’ll need to include the most relevant keywords that are of high importance to your business. Segment ad groups. This will assist you in enhancing your quality score and click-through rates by dividing the ad group into smaller, more relevant sets. This will enable you to craft more specific landing pages as well as ad copy.

Add negative keywords to your campaign

If you’re trying to identify keywords that don’t lead to conversions, label them as negative keywords. This will boost relevance and decrease wasted time.

Review costly PPC keywords

If they’re not effective, you can remove them.

Refine landing pages

If you modify the content and align it with landing pages, these would be individual search queries that will increase conversion rates. Don’t direct traffic to all pages.

Why is pay-per-click marketing a good choice?

PPC o pay per click: qué es, ventajas y ejemplos

At times, organic methods for driving traffic to your website might not be as effective as we’d like. PPC is the best way to reach all audiences. This will allow us to direct the right traffic to your site through the Pay-per-click campaign.

PPC boosts traffic to your website
  • While having a website is vital, visibility is key. You can boost your visibility by placing your paid ad on one of the search engine’s results pages.
PPC sales increase or conversion rate boost

It focuses solely on converting leads into customers.

It’s easy to implement and simple to use

It doesn’t matter if you hire a professional or do it yourself when it comes to the PPC time and process. Ads can be crafted and run within a few hours.

You can use PPC for remarketing your brand

Sometimes, shoppers browse many other items before making contact. With the help of remarketing tools, you can display ads relevant to previous searches on different pages.

Pay only when clicked

PPC is a service that allows you to pay only for clicks on your ads. This is the best way to manage your budget because you can spend as much or as little as needed.

No dependencies on Google’s algorithm or SEO

You should always focus on SEO, Google’s algorithm for organic traffic. But this is not the case with PPC. You can simply run your PPC campaign and see real-time results.

Boost in online traffic

PPC trends let you promote your product online and amplify traffic like never before.

Reach potential customers

Companies that pay-per-click in the market help you showcase your products to potential customers. This increases the likelihood of making online sales.


It’s also cost-effective and budget-friendly. Website owners will have to pay certain fees, but it’s worth the effort.


Pay-per-click marketing is for everyone. It’s very straightforward, and it’ll only take you a few days to fully grasp the process.


  • The user should perceive the ad and click on it.
  • PPC strategies can help you reach a target audience that’s more likely than others to purchase your product or service. You also significantly widen your product range.
  • You can control the cost of clicks as the price is set.
Want to try out the benefits of Pay-per-click marketing for your company or business?

We’d love to assist you with all facets of the best-paid search engine optimization. Contact us using our form for a swift response.


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